About us

CHOICE ACCOUNTING WAS BUILT ON A SIMPLE IDEA

That is that Small Businesses should have access to personalised Accounting Services that are both flexible and affordable.

We achieve this by building our range of services around you and your business. We take the time to understand the fundamentals of your industry and, if required, can provide clients with after-hours service at their home or workplace, because we know it’s not always possible to take time out of your busy schedule to visit your accountant’s office. With more than 12 years’ experience, Choice Accounting has grown to be trusted and reliable resource for small to medium businesses across Australia. Our Principal, Serhat Atalmis, is a Registered Tax Agent and Fellowship Member of the National Tax Agent Association, so you know you’re in good hands. Serhat has also operated and been involved in numerous businesses, so he understands the challenges faced by small business and is always willing to share his knowledge and expertise, to help his clients grow successful businesses. Our clients operate in diverse industries, from retailers to farmers and everything in between. That means that our knowledge of fiscal practice covers just about every industry – including yours! So if you would like to discuss your accounting requirements with one of our experts, contact us here and we’ll get back to you with options and rates ASAP. Because, at Choice Accounting, we understand small business.

Meet the team

Serhat has spent most of his adult life being involved in businesses having both an active and non-active role and understands first-hand the challenges faced day to day by business owners. Prior to setting up my own practice, along with my involvement in businesses, I spent over 12 years working for 2 well respected accounting firms, one located in Shepparton and then a city fringe firm in Melbourne.

Yeshim is a business partner and Client Service Manager of Choice Accounting. She is very passionate about providing quality service and assistance to all clients with effective communication skills and detailed knowledge in her role. Yeshim holds degrees in Business and Marketing and has managed her own business for 5 years. She brings a vast range of skills and experience to the team and has a diverse role to play within Choice Accounting.

Ash joined Choice Accounting in January 2017 and has since become an essential part of the team. After completing his Commerce Degree and his Masters in Accounting at Deakin University he completed a tax update course and was ready to help our clients with their tax compliance and offer support when required.

Manpreet joined Choice Accounting in 2021 as a Senior Accountant. After starting in the
accounting industry in 2011, Manpreet has gained many years of experience working in
corporate and public practices across Melbourne and Sydney.

Manpreet is a CPA qualified Senior Accountant, applying her knowledge to work closely
with SME clients, high net worth individuals, as well as small business and individual
clients. Manpreet prides herself with providing exceptional service, has attention to detail
and a friendly nature.

Besides work, Manpreet enjoys spending time with her family, friends and travelling.

Gaurav joined the Choice Accounting team in 2023 as a Senior Accountant, an experienced CA in Indian and a CPA in Australia. Coming from a background of compliance, accounting for listed companies and multinationals, Gaurav applies his vast knowledge and experience to the clients of Choice Accounting. Gaurav currently manages a portfolio of business clients, individual clients and helps with consulting and business advisory work. In his spare time Gaurav enjoys spending time with his family and enjoys all things sports and travelling.

Stephanie joined Choice Accounting in June of 2021 as part of the administrative team. She quickly became an invaluable member of the firm with her friendly nature and commitment to ensuring that every contact with ‘Choice Accounting’ is a positive experience.

Stephanie has a vast background in administration gained from her past experiences in a variety of
industries – from law to real estate, and most recently managing a local Dog Grooming salon.

Stephanie has become a driving force that helps keep things moving smoothly in our busy office and ensuring our clients dealings with ’Choice Accounting’ is a positive and friendly experience.

Outside of work, Stephanie enjoys supporting the Essendon Football Club, going out with family and
friends and shopping.

Rosa joined the Choice Accounting team in 2023 as a Bookkeeper and assistant to accountant. Together with her husband, Rosa ran her own small business for 12 years. It was then that she acquired the majority of her bookkeeping experience. Rosa completed a Certificate IV in Bookkeeping and Accounting. She worked as a bookkeeper for an inner city supermarket before joining the CA team. In her spare time Rosa enjoys cooking, Pilates and spending time with family and friends.

About us

CHOICE ACCOUNTING WAS BUILT ON A SIMPLE IDEA

Meet the team

Serhat Atalmis

YESHIM ATALMIS

Ash Kamboj

Manpreet Kaur

Gaurav Chordia

Stephanie Carless

Rosa Ferraro

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